LinkedIn is an industry-specific social network, while Pinterest is a website focused on collecting and sharing images. While both sites are a great way to meet new people, Pinterest is more suited for those in the home design, fashion, and cooking industries. LinkedIn is a keystone of a marketing strategy because it connects people across industry sectors and generations. Before the rise of digital apps, business cards were the primary method for keeping track of contacts. But LinkedIn is often the first step to finding potential leads and talent.
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In addition to being a great networking tool, LinkedIn offers a variety of benefits. The site lets users connect with others, allowing them to build professional networks and establish thought leadership. LinkedIn is also useful for businesses and individuals because it helps users connect with industry experts. It also helps companies establish thought leadership by fostering relationships and building personal brands. But it has a few disadvantages as well. As an example, it asks its users to sign up with their email accounts. Using this information can expose a company to unwanted spammers.
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LinkedIn’s profile page is very professional. It’s a deliberate attempt to bring a professional polish to social networking sites. Many users have been passed over for a job because they posted photos they didn’t care for or made comments that were a bit too revealing. Unlike MySpace, LinkedIn is designed for business networking, so it’s not an ideal place for personal networking. But LinkedIn users can find many job opportunities and network with people in their field.