Designing an online course was never this easy

In the world of online teaching, few platforms are as flexible as Coursera. Stanford University developed this platform from scratch and gained a loyal following in the elearning design world. It offers over 60 different courses from top universities such as Harvard, MIT and Stanford, and over 2 million students have enrolled on the platform to learn new skills.

While many people will use these courses for their own personal development or learning, some business owners may find that an online course can be used as an effective marketing strategy to attract new customers or increase retention rates among existing ones.


The platform you choose for your online course should be available on all devices. If you want to reach out to a large audience, you need to make sure that your content is accessible from anywhere, even if it’s not on the latest device or browser version. There are many different platforms available in the market today, and each one has its own pros and cons, so it’s essential that you pick one that fits your needs best.

Flexible timeline

You can design the course to be completed in a specific time frame. For example, if you want your course to be completed by 2 pm on Monday, then simply set up your site so that students have access to it at 1 pm and another group of students will have access on Tuesday at 1 pm. This way, everyone gets their material at the same time, but no one is rushing through it. They can take their time and do as many questions as they need until they’re ready for a break before going back at their own pace (or stopping entirely).

It’s also possible to set up shorter deadlines or make sure that all questions are answered within a certain amount of time: “If I don’t get an answer from my user within 48 hours after posting something on Facebook Live about this topic, then I’ll add another question about it.”

Specific modules for different needs

When you’re settling for an elearning design, you’ll want to consider the needs of different learners. If your course is geared toward people who are interested in learning about a particular topic and have no prior knowledge of it, then it’s crucial that you include modules that teach them how to do that specific task. On the other hand, if your audience consists of people who already know some things but want more information about another area of interest (like cooking or gardening), then those same modules will be helpful for them and perhaps even inspiring.

You can also create flexible timelines for different sections so that students can take their time with each module as they wish. Some may want more practice before moving forward; others may prefer jumping straight into the action right away!

Provide post-course consultation

Provide a forum for students to ask questions. Students tend to learn better through engagement when they discuss topics and share their experiences and projects.

The learning platform should be designed based on the various objectives. These objectives vary based on the needs of businesses, learners, employees and managers.


This guide must have been helpful for you as you delve into designing your online course. A lot of ground was covered here, but there are indeed plenty of other things you learned about the process. It can be a rewarding one, especially when it goes well.

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